THE ART OF

BUILDING A

SIGNATUrE BRAND

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IT ALL BEGINS WITH AN IDEA

✦

IT ALL BEGINS WITH AN IDEA ✦

have you ever...

Had an idea but you’re not sure how to bring it to life?

That’s where intentional branding comes in..

This isn’t just another course, it’s a transformation: from scattered to clear, from self-doubt to confident creative direction.

Inside, you’ll find a thoughtful blend of self-exploration, brand strategy, and visual clarity. It’s for creatives who want a brand that not only looks beautiful, but works - with purpose, personality, and presence.

You’ll walk away with your own detailed brand bible - a clear, values-led foundation you can return to as your business evolves.

This first launch will be an exclusive beta round, offered at a discounted price in exchange for feedback and a written or video testimonial.

Only 10 spots available.

THIS IS FOR YOU IF...

You’re a creative, founder-led business –

a designer, photographer, coach, or boutique brand – and:

✔ You’ve got an idea (or five), but you’re not sure how to shape it into a cohesive brand with a clear message and direction

✔ You know you’re ready for something more meaningful - but you need support turning that big vision into practical next steps.

✔ You’ve been circling your ideas for ages, but turning them into a tangible brand is too overwhelming

✔ You crave a brand that reflects your values and vision - not just in your visuals, but in your words, offers, and how you show up.

✔ You might already have a brand or want to evolve into something new - but this next chapter needs a clearer brand foundation so you can grow with confidence.

MEET YOUR TEACHER

I’m Amy Wren - Creative, Photographer, and Brand Strategist for founders who are done with the noise and ready to build brands that actually feel like them.

With over 15 years of experience in photography, marketing, branding, and digital content, I’ve led creative direction and brand strategy for global brands like Selfridges, Calvin Klein, and Flight Centre - and now I help creative women bring that same level of clarity and confidence to their own businesses.

I take a holistic, human-first approach that knows how to reach modern audiences - without the cringe, formulas, or fake urgency.

I don’t just give you advice - I give you direction that moves the needle.

If you’re ready to stop overthinking and start showing up with grounded clarity, you’re in the right place.

LET’S GO FROM…

✘ A head full of creative ideas, but no clear direction for your brand
✘ Messaging that feels vague, scattered, or hard to articulate
✘ Visuals that look good—but don’t reflect the deeper vision
✘ Feeling like you’re constantly starting over or second-guessing your next step
✘ DIY-ing your brand foundation without a clear strategy or support

TO…

✔ A cohesive brand that reflects your values, voice, and vision
✔ Messaging that clicks — and clearly communicates your unique value
✔ A brand identity that feels aligned on every level, not just aesthetic
✔ Confidence in your direction and how you’re showing up online
✔ A grounded strategy that supports intentional, sustainable growth

WHAT’S INSIDE THE COURSE

Get oriented, meet Amy, and ground into the journey ahead - this is where your brand transformation begins.
Define what drives you - and what your brand stands for. Clarify your core beliefs, your creative why, and the mission that sets your brand apart.
Understand who you serve and why it matters. Dial in your ICA (Ideal Client Avatar), uncover your unique edge, and identify the real transformation you offer.
Shape a brand voice that’s clear, confident, and unmistakably you. From tone and language to emotional resonance, learn how to communicate with impact and integrity.
Build a visual identity that aligns with your essence. Craft a cohesive look and feel that supports your message - no aesthetic confusion or DIY chaos.
Plug your brand into chat GPT to create a custom Ideal Client Avatar for content, offers, or messaging support - tailored to your brand voice.